11-07-2023
The Decoy Effect is a cognitive bias that causes people to have a strong preference between two options, when presented with a third option that is inferior to one of the original options.
06-06-2023
Cognitive load is a concept that is important to understand that is often overlooked, and has a huge impact on both UX and the lived experience of building your product.
01-12-2021
Watching history happen before our eyes, the economic study of bitcoin, accessibility, and drinking coffee in a quiet room.